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Trade shows go virtual.

We have always advocated trade shows as part of a solid market entry strategy. COVID-19 has put a rather sizable dent in those plans, with large gatherings cancelled in an effort to stop the virus’s spread.

But business must continue (for as many that can), and event planners and organizers are now adapting by using technology to move their events into the ‘virtual’ sphere. It’s an interesting transition – and one we’re watching with great interest.

Below is a list of virtual events that could be of interest to individuals and companies in various sectors.

AeroTech Digital Summit – we got this aerospace sector event notification a little late – the event ran yesterday and today. But check the website for industry information, event recaps, and to stay updated on future events.

Canadian Water Summit – what was to be a three-day event in Ottawa is now a one-day virtual event, happening June 11. Water industry insiders can click the link above for more information.

COLLISION – one of the leading tech events has gone virtual. ‘Collision From Home’ runs runs June 23 to 25 and boasts hundreds of hours of content, and numerous connections. Follow the link for information and registration.

Connect 2020 – Canada’s learning and technology conference was originally scheduled for April, but has been moved to a one-day virtual event on June 29. Click the link above for registration and schedule details.

Ipsos i3 – Inform, Innovate, Inspire – Ipsos has scheduled a conference and webinar series dealing with topics including managing reputation, innovation, and understanding customer behaviour. Descriptions and registration info can be found by clicking the link.

In Conversation with Retail Leaders Series – the Retail Council of Canada launched an online series featuring in-depth conversations between RCC President and CEO Diane J. Brisebois and Canada’s top retail leaders and industry insiders, including executives from Canadian Tire, ARITZIA, and Lululemon. Click the link above for info and registration.

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