If you told us a few months ago that our pandemic trade show calendar would be pretty full, we would have chuckled. But thanks to technology, that's exactly what's happening. A few weeks ago we posted a list of trade…
COVID-19 upended the trade event sector for 2020 (and possibly beyond), and many responded by moving their events online. We already posted about some of these but with new shows being announced, we thought it was time to update the…
And it was done back in 2017 - before COVID-19 even existed. That year, Francis J. Friedman - a 25-year veteran of the trade show industry - wrote an e-book that chronicled the reasons why the traditional trade show model…
Read More Someone already wrote about the digitization of trade shows.
We have always advocated trade shows as part of a solid market entry strategy. COVID-19 has put a rather sizable dent in those plans, with large gatherings cancelled in an effort to stop the virus's spread. But business must continue…
Trade show season is heating up, which means a lot of people will be coming to Canada to make business connections. There are a number of things to consider when visiting Canada for business, such as: The length and nature…
Read More Visiting Canada for business? Here are some things to consider.
