We always suggest trade shows and similar events as an excellent entry point for businesses hoping to enter a new market. COVID-19 has disrupted this year's schedule, although many have events opted to go ahead virtually. Shows listed below are…
When the pandemic first hit we cleared out our event calendar because with travel and gathering restrictions, we didn't see much opportunity for live events. But slowly organizers began transitioning to the virtual world, and now the agenda is so…
If you told us a few months ago that our pandemic trade show calendar would be pretty full, we would have chuckled. But thanks to technology, that's exactly what's happening. A few weeks ago we posted a list of trade…
COVID-19 upended the trade event sector for 2020 (and possibly beyond), and many responded by moving their events online. We already posted about some of these but with new shows being announced, we thought it was time to update the…
And it was done back in 2017 - before COVID-19 even existed. That year, Francis J. Friedman - a 25-year veteran of the trade show industry - wrote an e-book that chronicled the reasons why the traditional trade show model…
Read More Someone already wrote about the digitization of trade shows.
