Category: Information

  • Your best 30 seconds ever.

    Your best 30 seconds ever.

    It’s time to take another look at the ‘elevator pitch.’ These short briefs are often targeted toward new graduates looking to land a good job with a reputable company. But they’re really an important tool for small business owners, too. According to WordStream: An elevator pitch is a short promotional speech or written blurb presented…

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  • What’s on October ’26.

    What’s on October ’26.

    We know, we know – summer vacations have just started, and who wants to think about fall? In fact, this is the best time to be thinking about your fall trade show schedule. There’s a lot happening across Canada this fall, and October’s agenda is full of events covering the defence, aerospace, electricity, healthcare, and…

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  • Protein power in Canada.

    Protein power in Canada.

    High-protein products and high-protein ingredients are now popular choices among Canadian consumers. Not only are they popular, but consumers are increasingly choosing to prioritize protein in their overall diet. Data presented by Food in Canada’s How hi-protein trend is transforming the snack aisle webinar indicates that “3 in 5 Gen Z consumers want hi-protein snacks…

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  • Understanding tariff engineering.

    Understanding tariff engineering.

    We’ve addressed tariff engineering in previous posts, but with ongoing tariff issues and de minimis suspensions, revisiting the issue is long overdue. To recap: With tariff engineering, importers and manufacturers design, modify, and build products to qualify for and benefit from a lower duty rate upon import. Before the design process begins, the impact of…

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  • Canada’s alternative energy sector.

    Canada’s alternative energy sector.

    Canada is becoming a strong market for companies with solutions in hydrogen, renewable fuels, carbon capture, industrial decarbonization, and clean energy infrastructure. Canada presents significant opportunities in low-carbon hydrogen, clean and renewable fuels, carbon capture, utilization, and storage (CCUS), and industrial decarbonization. Hydrogen is seen as a major clean energy growth area; 13 operational low-carbon…

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  • Canada’s FTAs as a route to market.

    Canada’s FTAs as a route to market.

    Looking to gain access to the Canadian market? Your country may have a free trade agreement (FTA) with Canada that can make market access easier for your company. FTAs are treaties between countries that can offer a lot of growth opportunities for businesses, such as: Canada is signatory to 15 FTAs with 51 different countries.…

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