COVID-19 upended the trade event sector for 2020 (and possibly beyond), and many responded by moving their events online. We already posted about some of these but with new shows being announced, we thought it was time to update the…
The United States-Mexico-Canada Agreement (USMCA, known as CUSMA in Canada) came into force on July 1. It replaces the 1994 North America Free Trade Agreement (NAFTA), and not only modernizes that initial agreement but relaxes certain requirements and offers greater…
Read More A deeper look at the changes – and opportunities available – under USMCA.
After years of planning, negotiating, and ratifying, the United States-Mexico-Canada Agreement (USMCA) finally comes into force tomorrow. There are some changes that importers and exporters should definitely keep in mind, and our friends at Livingston International put together a helpful…
And it was done back in 2017 - before COVID-19 even existed. That year, Francis J. Friedman - a 25-year veteran of the trade show industry - wrote an e-book that chronicled the reasons why the traditional trade show model…
Read More Someone already wrote about the digitization of trade shows.
We have always advocated trade shows as part of a solid market entry strategy. COVID-19 has put a rather sizable dent in those plans, with large gatherings cancelled in an effort to stop the virus's spread. But business must continue…
