-
A celebration, of sorts.
We’re putting aside our usual type of content this week to mark a milestone. This is our 250th blog post. Five years ago we started this column as a way to bring useful information about the Canadian market to small- and medium-sized U.S. companies wanting to do business in this country. Our first post (published…
-
What’s on April ’23.
We can’t say it enough: trade shows (and related events) are a great way to learn about – and make connections in – a new market. So every month we gather a list of what’s on across Canada, across a wide range of industries, and post them here. Click on the links below for more…
-
The countdown is on…
We’re less than a week away from the WEDC’s Canada Trade Venture – the first in-person Venture since 2020! This year’s Venture starts on Monday the 20th, with stops in Toronto and Montreal. Client companies cover sectors including food, beauty, and education technology. You can learn more about them here; a few meeting spots are…
-
Want to sell to Canadians online? Read this first.
We often work with US-based online retailers excited about entering the Canadian market. While there are plenty of opportunities for online sales in Canada, customizing your website for your target market is vitally important for success. Below are some things you’ll need to address when building your Canadian web presence. Country-Level Domain Code. Every country…
-
a note about email marketing in canada.
Planning an email marketing campaign in Canada? You should know about CASL before you start. Canada’s anti-spam legislation (CASL) was created in 2014 to reinforce best practices in email marketing while fighting spam and spam-related issues, including identity theft, phishing, and the spread of malware such as viruses, worms, and trojans. CASL is designed to…
