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Scenes from the Canadian Restaurant & Bar Show.

Were you at last week's Canadian Restaurant & Bar Show? We were. We've mentioned before how trade shows are an important part of any market entry strategy - they offer participants a chance to network and trade knowledge with others in the sector, and discover new products and services that can help their businesses grow. … Continue reading Scenes from the Canadian Restaurant & Bar Show.

Investment trends in Canada’s poultry sector.

Key investment trends (with enriched housing systems for poultry operations) are changing the supplier landscape in Canada. The food industry is committed to sourcing 100 per cent cage-free eggs by 2025, and Canadian egg farms have made a commitment to transition. The growth of poultry housing systems comes from increased new building construction and new … Continue reading Investment trends in Canada’s poultry sector.

Are millennials your market? Here’s how to reach them.

Millennials represent a large segment of the Canadian population with buying power in multiple sectors. Since Newsweek named the Boomer cohort, each subsequent generation has been labeled (Gen X, Millennial, Gen Z) as though age defines us. Generational experts are reshaping this way of thinking. Canada has approximately 9.5 million Millennials, born between 1981-1996. What are the … Continue reading Are millennials your market? Here’s how to reach them.

What motivates Canadian shoppers?

Are you trying to reach Canadian shoppers? A little insight into their purchasing habits can really help retailers with their sales and marketing plans. Strategy Online recently posted insights into how Canadian consumers think. These include: Although 71 per cent of Canadians say they enjoy shopping, many (47 per cent) want it done quickly and … Continue reading What motivates Canadian shoppers?

Exploring a new market sector? Add trade shows to your calendar.

If you follow us on Twitter, you'll notice that we post a lot of information about trade shows happening in Canada. We do this to alert our clients who want make inroads into various Canadian markets. Trade shows are a big part of any market entry strategy. The Globe and Mail quoted our own Nancy … Continue reading Exploring a new market sector? Add trade shows to your calendar.