Canadian retailers and clothing brands are re-evaluating marketing and distribution strategies. Growing needs exist for the use of technology and other analytical services to understand consumer interests and provide innovative customized experiences. The Canadian retail clothing and accessories marketplace is highly competitive, with 2018 sales valued at more than $34.2 billion, an almost 5% increase … Continue reading Let’s examine the shift in Canada’s clothing retail market
Access to venture capital, a large pool of talent, and lower cost of living make Ontario's Waterloo region a magnet for tech expansion. Since the early days of hand-held device pioneer BlackBerry (formerly Research in Motion, or RIM), Waterloo, Ontario has been known as Canada's 'Silicon Valley'. In fact, an Expert Market study from October … Continue reading Why companies flock to Canada’s ‘Silicon Valley’
Awareness of Canadian food and beverage trends and changing consumer preferences can help industry exporters better target their marketing and sales in Canada. According to Restaurants Canada, total food service sales in Canada are projected to reach $88.7 billion in 2018, with millennials as the key drivers of growth. The hottest trends that consumers are … Continue reading The hottest food & beverage trends in Canada.
Companies involved in the artificial intelligence and machine learning industry have a unique opportunity to provide talent, infrastructure, or data to Canadian companies looking to use these technologies. Machine Learning (ML) is an Artificial Intelligence (AI), or cognitive, technology that allows systems to learn and improve from experience through exposure to data - and without … Continue reading More Canadian companies are adopting machine learning technology.
Particularly with food products - where the market is staggeringly abundant with choices - private label with big brands provides a good opportunity for sales volume, ease of market entry, and building relationships with retailers. Canadian Grocer's July 2018 article "The Rising Power of Private Label" indicates that private label store brands are rising in popularity, … Continue reading Private label food opportunities in the Canadian market.