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Digital growth for SMEs.
Read more: Digital growth for SMEs.COVID-19 has challenged the retail models we’ve known for so long. In Canada alone, eCommerce sales in May 2020 reached a record CAD $3.9 billion – a 2.3% increase over April, and almost double the eCommerce sales for February (CAD $2 billion). Although many retail specialists feel that brick-and-mortar will never completely go away, pandemic-induced…
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Things to consider when bringing your product to a new market.
Read more: Things to consider when bringing your product to a new market.Consumer packaged goods (CPG) manufacturers share the same goal: to successfully bring their products to new markets. Doing so requires a bit of planning and research. Nielsen recently published the essential steps to getting a product on new shelves, and they include: Understanding your product category (this includes knowing your competition, your product category, and…
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Someone already wrote about the digitization of trade shows.
Read more: Someone already wrote about the digitization of trade shows.And it was done back in 2017 – before COVID-19 even existed. That year, Francis J. Friedman – a 25-year veteran of the trade show industry – wrote an e-book that chronicled the reasons why the traditional trade show model was broken, and how it would have to change to keep pace with the digital…
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Don’t be afraid to host a webinar.
Read more: Don’t be afraid to host a webinar.Because Thomas Insights has you covered. The business world already had its toes in the online water but thanks to COVID-19, we’ve all been forced to plunge right into the deep end. There’s really no need to worry about failing (or flailing), however – the Internet has so many resources available, your webinars are sure…
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A deeper look into the secondhand market.
Read more: A deeper look into the secondhand market.The secondhand market is growing fast. According to a 2019 report from ThredUp, the resale market has grown 21 times faster than the retail apparel market over the past three years, and the secondhand market is expected to reach $51 billion by 2023. It’s become so popular that it now has its own modern name:…
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Are millennials your market? Here’s how to reach them.
Read more: Are millennials your market? Here’s how to reach them.Millennials represent a large segment of the Canadian population with buying power in multiple sectors. Since Newsweek named the Boomer cohort, each subsequent generation has been labeled (Gen X, Millennial, Gen Z) as though age defines us. Generational experts are reshaping this way of thinking. Canada has approximately 9.5 million Millennials, born between 1981-1996. What are the…
