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A plastics regulations update.
Read more: A plastics regulations update.Our thanks to Nourish Food Marketing for publishing this great article (excerpted below): Recent developments in Canadian plastics regulations have introduced significant changes that marketers in mid- to large-size food companies need to know. Understanding regulatory changes around plastics will be essential for brands to align product packaging and marketing strategies with legal standards. The…
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Your best 30 seconds ever.
Read more: Your best 30 seconds ever.A team discussion last week prompted us to prepare a blog post on the ‘elevator pitch.’ These short briefs are often targeted toward new graduates looking to land a good job with a reputable company. But they’re really an important tool for small business owners, too. According to WordStream: An elevator pitch is a short…
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Seasonal markets: a growth tool for small businesses.
Read more: Seasonal markets: a growth tool for small businesses.The holiday shopping season has arrived, and holiday markets are a great way to get your small business noticed. As per Toronto Market Week: When people think of markets, they often associate them with farmers’ markets which run only during summer months. What many small business owners fail to realize is that markets pretty much…
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A look at language labelling requirements in canada.
Read more: A look at language labelling requirements in canada.English and French are the two most widely spoken languages in Canada, and both are the country’s two official languages, as per the Official Languages Act. Both languages have equal status in the operation of (and services provided by) federal institutions, and citizens can seek and obtain federal government services in either official language. Canada’s provincial…
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Want to sell to Canadians online? Read this first.
Read more: Want to sell to Canadians online? Read this first.We often work with US-based online retailers excited about entering the Canadian market. While there are plenty of opportunities for online sales in Canada, customizing your website for your target market is vitally important for success. Below are some things you’ll need to address when building your Canadian web presence. Country-Level Domain Code. Every country…
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a note about email marketing in canada.
Read more: a note about email marketing in canada.Planning an email marketing campaign in Canada? You should know about CASL before you start. Canada’s anti-spam legislation (CASL) was created in 2014 to reinforce best practices in email marketing while fighting spam and spam-related issues, including identity theft, phishing, and the spread of malware such as viruses, worms, and trojans. CASL is designed to…
