Don’t be afraid to host a webinar.

Because Thomas Insights has you covered. The business world already had its toes in the online water but thanks to COVID-19, we've all been forced to plunge right into the deep end. There's really no need to worry about failing (or flailing), however - the Internet has so many resources available, your webinars are sure … Continue reading Don’t be afraid to host a webinar.

A deeper look into the secondhand market.

The secondhand market is growing fast. According to a 2019 report from ThredUp, the resale market has grown 21 times faster than the retail apparel market over the past three years, and the secondhand market is expected to reach $51 billion by 2023. It's become so popular that it now has its own modern name: … Continue reading A deeper look into the secondhand market.

Are millennials your market? Here’s how to reach them.

Millennials represent a large segment of the Canadian population with buying power in multiple sectors. Since Newsweek named the Boomer cohort, each subsequent generation has been labeled (Gen X, Millennial, Gen Z) as though age defines us. Generational experts are reshaping this way of thinking. Canada has approximately 9.5 million Millennials, born between 1981-1996. What are the … Continue reading Are millennials your market? Here’s how to reach them.

What motivates Canadian shoppers?

Are you trying to reach Canadian shoppers? A little insight into their purchasing habits can really help retailers with their sales and marketing plans. Strategy Online recently posted insights into how Canadian consumers think. These include: Although 71 per cent of Canadians say they enjoy shopping, many (47 per cent) want it done quickly and … Continue reading What motivates Canadian shoppers?

An in-depth look at Canada’s shifting retail market.

Canadian retailers and clothing brands are re-evaluating marketing and distribution strategies. Growing needs exist for the use of technology and other analytical services to understand consumer interests and provide innovative customized experiences. The Canadian retail clothing and accessories marketplace is highly competitive, with  2018 sales valued at more than $34.2 billion, an almost 5% increase … Continue reading An in-depth look at Canada’s shifting retail market.