An in-depth look at Canada’s shifting retail market.

Canadian retailers and clothing brands are re-evaluating marketing and distribution strategies. Growing needs exist for the use of technology and other analytical services to understand consumer interests and provide innovative customized experiences. The Canadian retail clothing and accessories marketplace is highly competitive, with  2018 sales valued at more than $34.2 billion, an almost 5% increase … Continue reading An in-depth look at Canada’s shifting retail market.

The growing market for customer experience analytics.

The Customer Experience (CX) field is gaining interest and predicted to grow 13.3% in the next five years. An increasing number of Canadian companies recognize the importance of using data analytics tools to provide personalized customer experiences. The overall business landscape in the global market is evolving and changing rapidly and the customer’s level of … Continue reading The growing market for customer experience analytics.

Marketing to Millennials in Canada

Millennials represent a large segment of the Canadian population with buying power in multiple sectors. Since Newsweek named the Boomer cohort, each subsequent generation has been labeled (Gen X, Millennial, Gen Z) as though age defines us. Generational experts are reshaping this way of thinking. Canada has approximately 9.5 million Millennials, born between 1981-1996. What are the … Continue reading Marketing to Millennials in Canada

Canada’s trademark law changes coming June 17: what you need to know

Canada's trademark laws are changing this summer, and companies will need to be vigilant. The pending changes include: A first-to-file requirement for trademark registration, meaning that companies will not have first use a trademark before filing, Altering the definition to include descriptors such as 3D shape, scent, taste, texture, and positioning, among others, and A … Continue reading Canada’s trademark law changes coming June 17: what you need to know

Let’s examine the shift in Canada’s clothing retail market

Canadian retailers and clothing brands are re-evaluating marketing and distribution strategies. Growing needs exist for the use of technology and other analytical services to understand consumer interests and provide innovative customized experiences. The Canadian retail clothing and accessories marketplace is highly competitive, with  2018 sales valued at more than $34.2 billion, an almost 5% increase … Continue reading Let’s examine the shift in Canada’s clothing retail market