Marketing to Millennials in Canada

Millennials represent a large segment of the Canadian population with buying power in multiple sectors. Since Newsweek named the Boomer cohort, each subsequent generation has been labeled (Gen X, Millennial, Gen Z) as though age defines us. Generational experts are reshaping this way of thinking. Canada has approximately 9.5 million Millennials, born between 1981-1996. What are the … Continue reading Marketing to Millennials in Canada

Canada’s trademark law changes coming June 17: what you need to know

Canada's trademark laws are changing this summer, and companies will need to be vigilant. The pending changes include: A first-to-file requirement for trademark registration, meaning that companies will not have first use a trademark before filing, Altering the definition to include descriptors such as 3D shape, scent, taste, texture, and positioning, among others, and A … Continue reading Canada’s trademark law changes coming June 17: what you need to know

Let’s examine the shift in Canada’s clothing retail market

Canadian retailers and clothing brands are re-evaluating marketing and distribution strategies. Growing needs exist for the use of technology and other analytical services to understand consumer interests and provide innovative customized experiences. The Canadian retail clothing and accessories marketplace is highly competitive, with  2018 sales valued at more than $34.2 billion, an almost 5% increase … Continue reading Let’s examine the shift in Canada’s clothing retail market

Ikea is innovating furniture sales in Canada

Did you see this? Ikea is once again changing the furniture-shopping landscape by offering a furniture Sell-Back Program here in Canada. The program allows people the opportunity to return used Ikea furniture for a store credit to be used toward redecorating their home. (We recommend reading the entire article for full details of the program.) … Continue reading Ikea is innovating furniture sales in Canada

Canadian market sector opportunity: men’s grooming.

The men’s grooming market in Canada has grown considerably within the last few years, with purchasing preferences slowing moving from standard razor blades and cans of shaving foam, toward more skin-friendly products such as pre- and after-shave hand-made lathering soaps, skin care essential oils, beard moisturizers (balms and oils), and hair-styling products. A study done … Continue reading Canadian market sector opportunity: men’s grooming.