A little reminder about Canada’s anti-spam legislation.

Many businesses use email marketing campaigns to connect with customers or potential customers. But random emails and text messages can get you into trouble, if you don't know the rules in various markets. On July 1, 2014, Canada enacted anti-spam…

Things to consider when bringing your product to a new market.

Consumer packaged goods (CPG) manufacturers share the same goal: to successfully bring their products to new markets. Doing so requires a bit of planning and research. Nielsen recently published the essential steps to getting a product on new shelves, and…