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Your best 30 seconds ever.
Read more: Your best 30 seconds ever.It’s time to take another look at the ‘elevator pitch.’ These short briefs are often targeted toward new graduates looking to land a good job with a reputable company. But they’re really an important tool for small business owners, too. According to WordStream: An elevator pitch is a short promotional speech or written blurb presented…
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Building loyal Canadian customers.
Read more: Building loyal Canadian customers.Canadians love their loyalty programs. The relationship started in 1958 with the introduction of Canadian Tire money, and loyalty-program love has blossomed over the decades. (We’ve addressed the country’s loyalty to – well, ‘loyalty’ – in earlier posts.) Studies identifying the characteristics of Canadian loyalty program members have found that: Loyalty programs enable retailers to…
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Seasonal markets: a growth tool for small businesses.
Read more: Seasonal markets: a growth tool for small businesses.Holiday markets are a great way to get your small business noticed this shopping season. As per Toronto Market Week: When people think of markets, they often think of farmers’ markets, which run only during the summer months. What many small business owners fail to realize is that markets pretty much run year-round. Whether that’s…
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A note about email marketing in Canada.
Read more: A note about email marketing in Canada.Planning an email marketing campaign in Canada? You should be aware of CASL before you begin. Canada’s Anti-Spam Legislation (CASL) was enacted in 2014 to promote best practices in email marketing while combating spam and related issues, including identity theft, phishing, and the spread of malware, such as viruses, worms, and trojans. CASL is designed…
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Your best 30 seconds ever.
Read more: Your best 30 seconds ever.It’s time to take another look at the ‘elevator pitch.’ These short briefs are often targeted toward new graduates looking to land a good job with a reputable company. But they’re really an important tool for small business owners, too. According to WordStream: An elevator pitch is a short promotional speech or written blurb presented…
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A plastics regulations update.
Read more: A plastics regulations update.Our thanks to Nourish Food Marketing for publishing this great article (excerpted below): Recent developments in Canadian plastics regulations have introduced significant changes that marketers in mid- to large-size food companies need to know. Understanding regulatory changes around plastics will be essential for brands to align product packaging and marketing strategies with legal standards. The…
