The modern world demands online communication - and the Internet is a crowded, busy place. It can be hard to know precisely what to say, and how to say it. This article from the sharp minds at Thomas have brilliantly…
Category: Marketing
A little reminder about Canada’s anti-spam legislation.
Many businesses use email marketing campaigns to connect with customers or potential customers. But random emails and text messages can get you into trouble, if you don't know the rules in various markets. On July 1, 2014, Canada enacted anti-spam…
Read More A little reminder about Canada’s anti-spam legislation.
Digital growth for SMEs.
COVID-19 has challenged the retail models we've known for so long. In Canada alone, eCommerce sales in May 2020 reached a record CAD $3.9 billion - a 2.3% increase over April, and almost double the eCommerce sales for February (CAD…
Things to consider when bringing your product to a new market.
Consumer packaged goods (CPG) manufacturers share the same goal: to successfully bring their products to new markets. Doing so requires a bit of planning and research. Nielsen recently published the essential steps to getting a product on new shelves, and…
Read More Things to consider when bringing your product to a new market.
Someone already wrote about the digitization of trade shows.
And it was done back in 2017 - before COVID-19 even existed. That year, Francis J. Friedman - a 25-year veteran of the trade show industry - wrote an e-book that chronicled the reasons why the traditional trade show model…
Read More Someone already wrote about the digitization of trade shows.
