Brick-and-mortar shops are enjoying brisk business, and Forrester predicts that by 2024, 72% of retail sales in the U.S. will occur in physical stores (with similar trends in Canada). The reason? Customers want to test products before purchasing. A recent…
Category: Marketing
A deeper dive into anti-spam legislation.
Planning an email marketing campaign in Canada? You should know about CASL before you start. Canada's anti-spam legislation (CASL) was created in 2014 to reinforce best practices in email marketing while fighting spam and spam-related issues, including identity theft, phishing,…
What’s on in May.
Trade show season is definitely back! These events offer a great opportunity to connect directly with target market insiders, while consumer shows are a chance to introduce a new product or service directly to an end user. Both can be…
Building customer loyalty in Canada
Canadians love their loyalty programs. It's a relationship that started in 1958 with the introduction of Canadian Tire money and has grown into a country of almost 130 million rewards memberships - and average of four per person, or eight…
How to communicate B2B.
The modern world demands online communication - and the Internet is a crowded, busy place. It can be hard to know precisely what to say, and how to say it. This article from the sharp minds at Thomas have brilliantly…