Category: Marketing
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Want to sell to Canadians online? Read this first.
We often work with US-based online retailers excited about entering the Canadian market. While there are plenty of opportunities for online sales in Canada, customizing your website for your target market is vitally important for success. Below are some things you’ll need to address when building your Canadian web presence. Country-Level Domain Code. Every country…
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a note about email marketing in canada.
Planning an email marketing campaign in Canada? You should know about CASL before you start. Canada’s anti-spam legislation (CASL) was created in 2014 to reinforce best practices in email marketing while fighting spam and spam-related issues, including identity theft, phishing, and the spread of malware such as viruses, worms, and trojans. CASL is designed to…
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Samples can benefit direct-to-consumer businesses
Brick-and-mortar shops are enjoying brisk business, and Forrester predicts that by 2024, 72% of retail sales in the U.S. will occur in physical stores (with similar trends in Canada). The reason? Customers want to test products before purchasing. A recent Marketing Brew article notes that while in-store shopping (and sampling) was unthinkable not too long…
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A deeper dive into anti-spam legislation.
Planning an email marketing campaign in Canada? You should know about CASL before you start. Canada’s anti-spam legislation (CASL) was created in 2014 to reinforce best practices in email marketing while fighting spam and spam-related issues, including identity theft, phishing, and the spread of malware such as viruses, worms, and trojans. CASL is designed to…
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What’s on in May.
Trade show season is definitely back! These events offer a great opportunity to connect directly with target market insiders, while consumer shows are a chance to introduce a new product or service directly to an end user. Both can be effective ways of engaging with a new market. Although many pandemic mitigation restrictions are being…