Planning an email marketing campaign in Canada? You should know about CASL before you start. Canada's anti-spam legislation (CASL) was created in 2014 to reinforce best practices in email marketing while fighting spam and spam-related issues, including identity theft, phishing,…
Category: Marketing
What’s on in May.
Trade show season is definitely back! These events offer a great opportunity to connect directly with target market insiders, while consumer shows are a chance to introduce a new product or service directly to an end user. Both can be…
Building customer loyalty in Canada
Canadians love their loyalty programs. It's a relationship that started in 1958 with the introduction of Canadian Tire money and has grown into a country of almost 130 million rewards memberships - and average of four per person, or eight…
How to communicate B2B.
The modern world demands online communication - and the Internet is a crowded, busy place. It can be hard to know precisely what to say, and how to say it. This article from the sharp minds at Thomas have brilliantly…
A little reminder about Canada’s anti-spam legislation.
Many businesses use email marketing campaigns to connect with customers or potential customers. But random emails and text messages can get you into trouble, if you don't know the rules in various markets. On July 1, 2014, Canada enacted anti-spam…
Read More A little reminder about Canada’s anti-spam legislation.
Grow Trade Consulting Inc. 