Marketing – Grow Trade Consulting Inc.

What motivates Canadian shoppers?

Posted on October 22, 2019October 18, 2019 by Grow Trade Consulting Inc.

Are you trying to reach Canadian shoppers? A little insight into their purchasing habits can really help retailers with their sales and marketing plans. Strategy Online recently posted insights into how Canadian consumers think. These include: Although 71 per cent of Canadians say they enjoy shopping, many (47 per cent) want it done quickly and … Continue reading What motivates Canadian shoppers?

An in-depth look at Canada’s shifting retail market.

Posted on July 17, 2019July 15, 2019 by Grow Trade Consulting Inc.

Canadian retailers and clothing brands are re-evaluating marketing and distribution strategies. Growing needs exist for the use of technology and other analytical services to understand consumer interests and provide innovative customized experiences. The Canadian retail clothing and accessories marketplace is highly competitive, with 2018 sales valued at more than $34.2 billion, an almost 5% increase … Continue reading An in-depth look at Canada’s shifting retail market.

The growing market for customer experience analytics.

Posted on July 10, 2019July 8, 2019 by Grow Trade Consulting Inc.

The Customer Experience (CX) field is gaining interest and predicted to grow 13.3% in the next five years. An increasing number of Canadian companies recognize the importance of using data analytics tools to provide personalized customer experiences. The overall business landscape in the global market is evolving and changing rapidly and the customer’s level of … Continue reading The growing market for customer experience analytics.

Marketing to Millennials in Canada

Posted on June 19, 2019June 17, 2019 by Grow Trade Consulting Inc.

Millennials represent a large segment of the Canadian population with buying power in multiple sectors. Since Newsweek named the Boomer cohort, each subsequent generation has been labeled (Gen X, Millennial, Gen Z) as though age defines us. Generational experts are reshaping this way of thinking. Canada has approximately 9.5 million Millennials, born between 1981-1996. What are the … Continue reading Marketing to Millennials in Canada