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Samples can benefit direct-to-consumer businesses
Read more: Samples can benefit direct-to-consumer businessesBrick-and-mortar shops are enjoying brisk business, and Forrester predicts that by 2024, 72% of retail sales in the U.S. will occur in physical stores (with similar trends in Canada). The reason? Customers want to test products before purchasing. A recent Marketing Brew article notes that while in-store shopping (and sampling) was unthinkable not too long…
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A deeper dive into anti-spam legislation.
Read more: A deeper dive into anti-spam legislation.Planning an email marketing campaign in Canada? You should know about CASL before you start. Canada’s anti-spam legislation (CASL) was created in 2014 to reinforce best practices in email marketing while fighting spam and spam-related issues, including identity theft, phishing, and the spread of malware such as viruses, worms, and trojans. CASL is designed to…
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What’s on in May.
Read more: What’s on in May.Trade show season is definitely back! These events offer a great opportunity to connect directly with target market insiders, while consumer shows are a chance to introduce a new product or service directly to an end user. Both can be effective ways of engaging with a new market. Although many pandemic mitigation restrictions are being…
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Building customer loyalty in Canada
Read more: Building customer loyalty in CanadaCanadians love their loyalty programs. It’s a relationship that started in 1958 with the introduction of Canadian Tire money and has grown into a country of almost 130 million rewards memberships – and average of four per person, or eight per household. KPMG’s The truth about customer loyalty report (2019) ranks Canadians as the world’s…
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How to communicate B2B.
Read more: How to communicate B2B.The modern world demands online communication – and the Internet is a crowded, busy place. It can be hard to know precisely what to say, and how to say it. This article from the sharp minds at Thomas have brilliantly outlined the process for creating engaging B2B content that can drive SEO. The steps include:…
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A little reminder about Canada’s anti-spam legislation.
Read more: A little reminder about Canada’s anti-spam legislation.Many businesses use email marketing campaigns to connect with customers or potential customers. But random emails and text messages can get you into trouble, if you don’t know the rules in various markets. On July 1, 2014, Canada enacted anti-spam legislation (CASL) designed to protect Canadians’ electronic transmissions while ensuring Canadian businesses could remain competitive…
