Consumer packaged goods (CPG) manufacturers share the same goal: to successfully bring their products to new markets.

Doing so requires a bit of planning and research. Nielsen recently published the essential steps to getting a product on new shelves, and they include:

• Understanding your product category (this includes knowing your competition, your product category, and trends),
• Developing a strategic go-to-market plan, and
• Knowing the market’s retail landscape.

We recommend reading the article in full. You cannot successfully enter a new market without research, and these three steps are a good guide to getting started.

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