Were you at last week's Canadian Restaurant & Bar Show? We were. We've mentioned before how trade shows are an important part of any market entry strategy - they offer participants a chance to network and trade knowledge with others in the sector, and discover new products and services that can help their businesses grow. … Continue reading Scenes from the Canadian Restaurant & Bar Show.
Millennials represent a large segment of the Canadian population with buying power in multiple sectors. Since Newsweek named the Boomer cohort, each subsequent generation has been labeled (Gen X, Millennial, Gen Z) as though age defines us. Generational experts are reshaping this way of thinking. Canada has approximately 9.5 million Millennials, born between 1981-1996. What are the … Continue reading Are millennials your market? Here’s how to reach them.
Are you trying to reach Canadian shoppers? A little insight into their purchasing habits can really help retailers with their sales and marketing plans. Strategy Online recently posted insights into how Canadian consumers think. These include: Although 71 per cent of Canadians say they enjoy shopping, many (47 per cent) want it done quickly and … Continue reading What motivates Canadian shoppers?
Here we are in the latter half of August, when backpacks, binders, pens and pencils increasingly find their way to store checkout lines. Canadian kids go back to school in just a few weeks, and an Ebates survey conducted in early June reveals some interesting insights, including: The average spend-per-child for 2019 is $168, up … Continue reading The evolution of back-to-school shopping.
We get a lot of emails from various sources, offering information about what's happening in many different industries in Canada and around the world. And the retail alerts have really been piquing our interest. There are too many to list properly on Twitter or LinkedIn, so we thought we'd offer a round-up on our blog. So … Continue reading Retail round-up.