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Add another virtual event to your calendar.
Read more: Add another virtual event to your calendar.If you told us a few months ago that our pandemic trade show calendar would be pretty full, we would have chuckled. But thanks to technology, that’s exactly what’s happening. A few weeks ago we posted a list of trade events that have transitioned from the physical to virtual environment. The list was already quite…
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Virtual trade events: an update
Read more: Virtual trade events: an updateCOVID-19 upended the trade event sector for 2020 (and possibly beyond), and many responded by moving their events online. We already posted about some of these but with new shows being announced, we thought it was time to update the list. Here are some noteworthy virtual trade and industry events coming in 2020. Velocity Global…
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Someone already wrote about the digitization of trade shows.
Read more: Someone already wrote about the digitization of trade shows.And it was done back in 2017 – before COVID-19 even existed. That year, Francis J. Friedman – a 25-year veteran of the trade show industry – wrote an e-book that chronicled the reasons why the traditional trade show model was broken, and how it would have to change to keep pace with the digital…
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Trade shows go virtual.
Read more: Trade shows go virtual.We have always advocated trade shows as part of a solid market entry strategy. COVID-19 has put a rather sizable dent in those plans, with large gatherings cancelled in an effort to stop the virus’s spread. But business must continue (for as many that can), and event planners and organizers are now adapting by using…
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Visiting Canada for business? Here are some things to consider.
Read more: Visiting Canada for business? Here are some things to consider.Trade show season is heating up, which means a lot of people will be coming to Canada to make business connections. There are a number of things to consider when visiting Canada for business, such as: The length and nature of the visit, Whether you are entering from a visa-exempt country (i.e. the U.S., U.K.,…
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Scenes from the Canadian Restaurant & Bar Show.
Read more: Scenes from the Canadian Restaurant & Bar Show.Were you at last week’s Canadian Restaurant & Bar Show? We were. We’ve mentioned before how trade shows are an important part of any market entry strategy – they offer participants a chance to network and trade knowledge with others in the sector, and discover new products and services that can help their businesses grow.…
