Are you trying to reach Canadian shoppers? A little insight into their purchasing habits can really help retailers with their sales and marketing plans.

Strategy Online recently posted insights into how Canadian consumers think. These include:

• Although 71 per cent of Canadians say they enjoy shopping, many (47 per cent) want it done quickly and efficiently,
• 41 per cent of millennials say they prefer to buy from a brand that shares their morals and values,
• 32 per cent hear about new brands and products through their mobile devices, and
• While 80 per cent usually buy products from brick-and-mortar stores, 58 per cent use their mobile phones for shopping-related activities while in store.

You can read the whole article here. For retailers wanting to read the Canadian market, it’s definitely worth the click.

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