Are you trying to reach Canadian shoppers? A little insight into their purchasing habits can really help retailers with their sales and marketing plans.
Strategy Online recently posted insights into how Canadian consumers think. These include:
- Although 71 per cent of Canadians say they enjoy shopping, many (47 per cent) want it done quickly and efficiently,
- 41 per cent of millennials say they prefer to buy from a brand that shares their morals and values,
- 32 per cent hear about new brands and products through their mobile devices, and
- While 80 per cent usually buy products from brick-and-mortar stores, 58 per cent use their mobile phones for shopping-related activities while in store.
You can read the whole article here. For retailers wanting to read the Canadian market, it’s definitely worth the click.
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