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Are millennials your market? Here’s how to reach them.
Read more: Are millennials your market? Here’s how to reach them.Millennials represent a large segment of the Canadian population with buying power in multiple sectors. Since Newsweek named the Boomer cohort, each subsequent generation has been labeled (Gen X, Millennial, Gen Z) as though age defines us. Generational experts are reshaping this way of thinking. Canada has approximately 9.5 million Millennials, born between 1981-1996. What are the…
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What motivates Canadian shoppers?
Read more: What motivates Canadian shoppers?Are you trying to reach Canadian shoppers? A little insight into their purchasing habits can really help retailers with their sales and marketing plans. Strategy Online recently posted insights into how Canadian consumers think. These include: Although 71 per cent of Canadians say they enjoy shopping, many (47 per cent) want it done quickly and…
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Exploring a new market sector? Add trade shows to your calendar.
Read more: Exploring a new market sector? Add trade shows to your calendar.If you follow us on Twitter, you’ll notice that we post a lot of information about trade shows happening in Canada. We do this to alert our clients who want make inroads into various Canadian markets. Trade shows are a big part of any market entry strategy. The Globe and Mail quoted our own Nancy…
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Things to consider when doing business in Canada.
Read more: Things to consider when doing business in Canada.We thoroughly enjoyed this morning’s webinar, Doing Business in Canada (with information presented by law firm Green and Spiegel). There are a number of things to consider when visiting Canada for business, such as: The length and nature of the visit, Whether you are entering from a visa-exempt country (i.e. the U.S., U.K., France, Mexico) or…
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Have questions about coming to Canada for trade events and other business activities? You’ll need this.
Read more: Have questions about coming to Canada for trade events and other business activities? You’ll need this.On Tuesday, October 8 we’ll be co-hosting a webinar with the PA Department of Community & Economic Development and Green and Spiegel, U.S., addressing topics including: Trade events, After sales service & installation, and Short-term contracts and solicited by Canadian customers. Everything you need to know will be discussed here. Email chmummau@pa.gov to register – and…
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Site C Dam: construction opportunities in British Columbia.
Read more: Site C Dam: construction opportunities in British Columbia.Firms may have an opportunity to be involved in the engineering, construction and electricity generation components of this major energy infrastructure project. The Site C Dam Project on British Columbia’s Peace River has gone through several iterations under different provincial governments. The site was originally proposed in the 1980s, but the project did not officially…
