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It’s summer – and RVs, bikes, and boats are HOT.
Read more: It’s summer – and RVs, bikes, and boats are HOT.Early in 2020 we did a blog post about growth in Canada’s RV market. Little did we know that COVID-19 would come along, disrupt lives – and boost some economic sectors in ways we could not have predicted. We pondered the matter this weekend, while driving through Southwestern Ontario behind trails of RVs. Recreational vehicle…
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Virtual trade events: an update
Read more: Virtual trade events: an updateCOVID-19 upended the trade event sector for 2020 (and possibly beyond), and many responded by moving their events online. We already posted about some of these but with new shows being announced, we thought it was time to update the list. Here are some noteworthy virtual trade and industry events coming in 2020. Velocity Global…
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What you need to know about third-party sales platforms in Canada.
Read more: What you need to know about third-party sales platforms in Canada.There has been a recent surge in online shopping in Canada, with an increasing number of retailers investing in digital platforms to reach customers. As per Statista, Canadian eCommerce retail trade sales totalled almost CAD $1.85 billion by late 2019, thanks to the more than 28 million Canadians making purchases online. Canadian eCommerce revenue is…
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Things to consider when bringing your product to a new market.
Read more: Things to consider when bringing your product to a new market.Consumer packaged goods (CPG) manufacturers share the same goal: to successfully bring their products to new markets. Doing so requires a bit of planning and research. Nielsen recently published the essential steps to getting a product on new shelves, and they include: Understanding your product category (this includes knowing your competition, your product category, and…
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Taking a look at some of our client companies.
Read more: Taking a look at some of our client companies.We regularly work with a lot of U.S. and overseas companies from a broad swath of industries, helping with everything from market research to finding partners and distributors in Canada. Today, we’re going to introduce a few companies – one from each of our five U.S. client states – and look at their product offering…
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Someone already wrote about the digitization of trade shows.
Read more: Someone already wrote about the digitization of trade shows.And it was done back in 2017 – before COVID-19 even existed. That year, Francis J. Friedman – a 25-year veteran of the trade show industry – wrote an e-book that chronicled the reasons why the traditional trade show model was broken, and how it would have to change to keep pace with the digital…
