Greenhouse floriculture is a major contributor to the Canadian agricultural landscape – and the wider economy, as per Flowers Canada. Mordor Intelligence counted 1,840 total nurseries in 2021, and more than 1,550 specialized flower production greenhouses. The industry directly employs over 14,000 people, with many more in secondary industries that serve greenhouse floriculture.
The Government of Canada’s industry statistics indicate that in 2021, 55.9% of related businesses were profitable, with an average revenue of $1.0 million. Flowers Canada also states that for every dollar of farm gate generated, an additional $1.12 is generated by up and down stream auxiliary industries.
Government trade data states that in 2022, Canada shipped more than $912 million in nursery and floriculture products to the United States – the largest destination for Canadian exports by a wide margin. Other top export destinations in 2022 included Panama ($2.24 million), Curacao ($435,000), Aruba ($296,000), and Venezuela ($259,000). In contrast, almost half of Canada’s $710 million 2022 imports came from the United States ($331 million), followed by Colombia ($121 million), Netherlands ($88 million), Ecuador ($51 million), and Mexico (almost $22 million).
Floriculture is the largest horticulture industry by revenue, and accounts for 66.5% of sales. Mordor Intelligence lists Ontario, British Columbia, and Quebec as the sources of most of Canada’s floriculture sales, with Ontario contributing more than half (55.2%) in 2021. Mordor also states that the Canadian ornamental horticulture market is projected to register a compound annual growth rate (CAGR) of 6.2% between 2018 and 2028.
Growth Market Reports puts the global indoor plant market at over USD $2 billion in 2022 and expects it to reach over USD $3 billion by 2031. Market growth can be attributed to a rising demand for indoor plants in residences and offices (now that more people are returning to a traditional workplace setting).
As far back as 2019, a thriving houseplant industry was being driven by millennials; becoming a “plant parent” was a popular trend among 20- to 35-year-olds pre-pandemic. The houseplant sector is still very vital, thanks to the aforementioned millennials, work-from-home culture, ‘plantfluencers’, and the plant-based movement.
Lush and colourful foliage is trending in 2023, with burgundy rubber trees, Peperomia hopes, inch plants, polka dot begonias, and bromeliads topping the must-have lists for this year.
With statistics like these, companies with products and/or services for the flower and houseplant sector may find opportunities in the Canadian market.
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