Describing 2020 as a challenging year for small businesses is the ultimate understatement.
Mercifully, there has been a great deal of information and resources made available to help mitigate the devastating effects of shutdowns and business slowdowns. We particularly like this article – a checklist for reopening, and includes tips such as:
- Updating your website’s home page with reopening information (we’ve mentioned the importance of your company’s website in a previous post),
- Adding a reopening FAQ section,
- Adding your health and safety precautions, and
- Updating your call to action.
The article also includes suggestions about email marketing campaigns – a good idea, but we recommend familiarizing yourself with your target market’s anti-spam laws before hitting send.
Sharing business operation information and COVID-related protocols with your customers and staff is of key importance when reopening during a pandemic – and ensuring that your business survives and thrives in 2020, and beyond.