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Which platform gives your small business the most audience engagement?
Read more: Which platform gives your small business the most audience engagement?Twitter has overtaken the news cycle (for reasons we don’t need to rehash here) but it did get us thinking: if that platform shut down, where would we go next? The answer is obviously ‘follow your audience’ but we’re curious about other small business operators’ experiences with other social sites (including LinkedIn). So this week…
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Digital tips for SMEs.
Read more: Digital tips for SMEs.Six months after the start of the pandemic, we posted this blog entry to help small businesses navigate the online world and eCommerce – things many had never before even considered for their operations. More than a year later, we feel a lot of this information is still relevant. So we’ve made a few updates…
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Digital growth for SMEs.
Read more: Digital growth for SMEs.COVID-19 has challenged the retail models we’ve known for so long. In Canada alone, eCommerce sales in May 2020 reached a record CAD $3.9 billion – a 2.3% increase over April, and almost double the eCommerce sales for February (CAD $2 billion). Although many retail specialists feel that brick-and-mortar will never completely go away, pandemic-induced…
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Are millennials your market? Here’s how to reach them.
Read more: Are millennials your market? Here’s how to reach them.Millennials represent a large segment of the Canadian population with buying power in multiple sectors. Since Newsweek named the Boomer cohort, each subsequent generation has been labeled (Gen X, Millennial, Gen Z) as though age defines us. Generational experts are reshaping this way of thinking. Canada has approximately 9.5 million Millennials, born between 1981-1996. What are the…
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Marketing to Millennials in Canada
Read more: Marketing to Millennials in CanadaMillennials represent a large segment of the Canadian population with buying power in multiple sectors. Since Newsweek named the Boomer cohort, each subsequent generation has been labeled (Gen X, Millennial, Gen Z) as though age defines us. Generational experts are reshaping this way of thinking. Canada has approximately 9.5 million Millennials, born between 1981-1996. What are the…
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Canada’s Anti-Spam Legislation (CASL): are you compliant?
Read more: Canada’s Anti-Spam Legislation (CASL): are you compliant?On July 1, 2014, Canada enacted anti-spam legislation (CASL) designed to protect Canadians’ electronic transmissions while ensuring Canadian businesses could remain competitive in the global marketplace. In short, CASL prohibits the: Sending of commercial electronic messages without the recipient’s consent (permission), including messages to email addresses, social networking accounts, and text messages to cellular phones,…
