Are millennials your market? Here’s how to reach them.

Millennials represent a large segment of the Canadian population with buying power in multiple sectors. Since Newsweek named the Boomer cohort, each subsequent generation has been labeled (Gen X, Millennial, Gen Z) as though age defines us. Generational experts are reshaping…

Canada’s Anti-Spam Legislation (CASL): are you compliant?

On July 1, 2014, Canada enacted anti-spam legislation (CASL) designed to protect Canadians’ electronic transmissions while ensuring Canadian businesses could remain competitive in the global marketplace. In short, CASL prohibits the: Sending of commercial electronic messages without the recipient’s consent…