Category: Social Media
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Which platform gives your small business the most audience engagement?
Twitter has overtaken the news cycle (for reasons we don’t need to rehash here) but it did get us thinking: if that platform shut down, where would we go next? The answer is obviously ‘follow your audience’ but we’re curious about other small business operators’ experiences with other social sites (including LinkedIn). So this week…
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Digital tips for SMEs.
Six months after the start of the pandemic, we posted this blog entry to help small businesses navigate the online world and eCommerce – things many had never before even considered for their operations. More than a year later, we feel a lot of this information is still relevant. So we’ve made a few updates…
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Digital growth for SMEs.
COVID-19 has challenged the retail models we’ve known for so long. In Canada alone, eCommerce sales in May 2020 reached a record CAD $3.9 billion – a 2.3% increase over April, and almost double the eCommerce sales for February (CAD $2 billion). Although many retail specialists feel that brick-and-mortar will never completely go away, pandemic-induced…
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Are millennials your market? Here’s how to reach them.
Millennials represent a large segment of the Canadian population with buying power in multiple sectors. Since Newsweek named the Boomer cohort, each subsequent generation has been labeled (Gen X, Millennial, Gen Z) as though age defines us. Generational experts are reshaping this way of thinking. Canada has approximately 9.5 million Millennials, born between 1981-1996. What are the…
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Marketing to Millennials in Canada
Millennials represent a large segment of the Canadian population with buying power in multiple sectors. Since Newsweek named the Boomer cohort, each subsequent generation has been labeled (Gen X, Millennial, Gen Z) as though age defines us. Generational experts are reshaping this way of thinking. Canada has approximately 9.5 million Millennials, born between 1981-1996. What are the…