-
Want to sell to Canadians online? Read this first.
Read more: Want to sell to Canadians online? Read this first.We often work with US-based online retailers excited about entering the Canadian market. While there are plenty of opportunities for online sales in Canada, customizing your website for your target market is vitally important for success. Below are some things you’ll need to address when building your Canadian web presence. Country-Level Domain Code. Every country…
-
An update for payment service providers operating in Canada.
Read more: An update for payment service providers operating in Canada.According to Payments Canada: Canadians engage in retail payment activities every day – ordering coffee, shopping online, and purchasing groceries. A retail payment activity is a payment function performed by a payment service provider that results in an electronic transfer of funds. There are more than 2,000 payment service providers in Canada, such as PayPal, Apple Pay,…
-
What’s on in May.
Read more: What’s on in May.Trade show season is definitely back! These events offer a great opportunity to connect directly with target market insiders, while consumer shows are a chance to introduce a new product or service directly to an end user. Both can be effective ways of engaging with a new market. Although many pandemic mitigation restrictions are being…
-
Meet 2022’s WEDC Virtual Trade Venture participants.
Read more: Meet 2022’s WEDC Virtual Trade Venture participants.The WEDC’s 2022 Virtual Trade Venture to Canada is just weeks away. The Venture runs March 21-25, and our team has been diligently working to prepare the participating Wisconsin companies for the connections they’ll make in the Canadian market. Now is a good time to introduce these companies; contact us if you would like to…
-
Sustainable shopping in Canada.
Read more: Sustainable shopping in Canada.Sustainability has been an important topic in Canada for quite some time. PwC’s 2019 Canadian insights survey looked at Canadian consumers’ attitudes about sustainable shopping practices and found that with “food and non-food purchases, many consumers are willing to pay a premium for products that are ethically or sustainably produced.” Canadian shoppers are also concerned about…
-
Building customer loyalty in Canada
Read more: Building customer loyalty in CanadaCanadians love their loyalty programs. It’s a relationship that started in 1958 with the introduction of Canadian Tire money and has grown into a country of almost 130 million rewards memberships – and average of four per person, or eight per household. KPMG’s The truth about customer loyalty report (2019) ranks Canadians as the world’s…
