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Holiday wrap-up.
Read more: Holiday wrap-up.It’s that time of year – time to reflect, rest, and re-energize. First: we promised results from our social engagement survey, and here they are. Most respondents preferred LinkedIn for their audience engagement; Facebook and Instagram tied for second place, with Twitter and YouTube tied for third. (TikTok got no love from the participants.) Many…
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What’s on in January 2023.
Read more: What’s on in January 2023.We’re fast approaching the new year, and it’s a good time to think about your trade and consumer show activities for 2023. As we tell our clients, trade shows, expos, and even consumer shows are a great way to not only reach a new market, but to connect with industry insiders and learn more about…
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Let’s look at Canada’s National Adaptation Strategy.
Read more: Let’s look at Canada’s National Adaptation Strategy.Extreme weather events, changes in heat and rainfall patterns, and rising sea levels are affecting daily life in Canada, and its economy. In recent weeks, the Canadian government announced its commitment to address the catastrophic effects of natural disasters occurring across the country. The unveiling of Canada’s first National Adaptation Strategy by Environment and Climate…
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Which platform gives your small business the most audience engagement?
Read more: Which platform gives your small business the most audience engagement?Twitter has overtaken the news cycle (for reasons we don’t need to rehash here) but it did get us thinking: if that platform shut down, where would we go next? The answer is obviously ‘follow your audience’ but we’re curious about other small business operators’ experiences with other social sites (including LinkedIn). So this week…
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Samples can benefit direct-to-consumer businesses
Read more: Samples can benefit direct-to-consumer businessesBrick-and-mortar shops are enjoying brisk business, and Forrester predicts that by 2024, 72% of retail sales in the U.S. will occur in physical stores (with similar trends in Canada). The reason? Customers want to test products before purchasing. A recent Marketing Brew article notes that while in-store shopping (and sampling) was unthinkable not too long…
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An update for food manufacturers in Canada.
Read more: An update for food manufacturers in Canada.Food manufacturers in Canada: we hope you all have your SFCR license because as of November 1, 2022, food manufacturers in this country are required to abide by all provisions of the Safe Food for Canadians Regulations. The SFCR was designed to strengthen Canada’s existing food regulations, and includes requirements for the selling and safe…
