At Grow Trade Consulting, Inc., we work closely with public and private local, state/provincial, and national economic development organizations (EDOs), offering their small to medium-sized enterprise (SME) clients customized export assistance that identifies the optimal approach to introducing or expanding products and services into the dynamic Canadian market.
We start with the basics: Studying the client’s product or service, examining related print/web literature and social media presence, and consulting with our in-house trade professionals and other strategic resources embedded across all sectors of the Canadian economy. With these details, we identify the best means to introduce or expand your client’s presence in Canada.
Our service portfolio includes:
Customized export development
We work closely with each client to understand their product or service and their unique value proposition. Based on that information, we provide customized in-depth market research, channel entry strategies, and qualified partner searches, all tailored to each client’s specific needs. We offer expertise in a wide range of industry sectors (both traditional and knowledge-based) across Canada.
Using the ideal partner criteria provided by our clients, we help identify and qualify distributors, representatives, sales agents, potential end users, and joint venture partners that offer the best fit for our clients’ product or service.
Trade show and mission management
Based on our EDO partners’ objectives, our services span inbound horizontal and industry-specific trade mission coordination as well as full turnkey trade show services, including booth design. To support our trade mission participants, we provide customized market research on best channels of entry, appointment setting with pre-qualified industry representatives, as well as pre-event promotion via social media, and logistics support.
Communication review and strategies
With an in-depth understanding of Canadian business communication channels, we provide advice on marketing and promotional materials, social media, and web presence to ensure they are appropriate for the Canadian market and align with the best target audience.
Consumer product sales and marketing
By reviewing business trends and market growth projections, we can suggest the best channels to reach a client’s target audience in the consumer market.
Customs and regulatory guidance
We provide the most up-to-date regulatory guidance to our clients and by consulting government and industry bodies, we help to ensure all export activities align with Canadian regulations and requirements.
Product viability and positioning studies
This may include store visits, label analysis, and reviewing competition in a market sector.
General trade advice
We also provide guidance with legal, accounting, and regulatory referrals, customs clearance questions, business visitor entry, and general market information covering all industry sectors.
Canada offers a great deal of opportunity for global business development, in both traditional industries and emerging sectors like green technology, services, and ecommerce. We have a deep understanding of the regional nuances across Canada’s provinces and territories, how those might affect market entry strategies, and how to best position your client’s products and/or services in these unique regions. Our team has experience in a broad array of industries, including the sectors below (and more).