Marketing to Millennials in Canada

Millennials represent a large segment of the Canadian population with buying power in multiple sectors. Since Newsweek named the Boomer cohort, each subsequent generation has been labeled (Gen X, Millennial, Gen Z) as though age defines us. Generational experts are reshaping this way of thinking. Canada has approximately 9.5 million Millennials, born between 1981-1996. What are the … Continue reading Marketing to Millennials in Canada

Canada’s Anti-Spam Legislation (CASL): are you compliant?

On July 1, 2014, Canada enacted anti-spam legislation (CASL) designed to protect Canadians’ electronic transmissions while ensuring Canadian businesses could remain competitive in the global marketplace. In short, CASL prohibits the: Sending of commercial electronic messages without the recipient’s consent (permission), including messages to email addresses, social networking accounts, and text messages to cellular phones, … Continue reading Canada’s Anti-Spam Legislation (CASL): are you compliant?

A look at Canada’s AI sector.

Some have called it the ‘new-age gold rush’ – the growth of Canada as an artificial intelligence (AI) hub. The 2018 Canadian AI Ecosystem Profile (by Green Technology Asia Pte Ltd) notes that Canada is poised to emerge as an international leader in AI, thanks to the rise of Toronto and Montreal among the top … Continue reading A look at Canada’s AI sector.

Protecting yourself from 2019’s biggest cybercrime threats.

Back in January, we saw this story about the biggest cybercrime threats in 2019. It contained warnings about phishing, ransomware, ad fraud, ad nauseum. We felt compelled to offer a few suggestions on our blog about managing your own cyber security, and we think it's time to do so again. First, we suggest you never click on an email … Continue reading Protecting yourself from 2019’s biggest cybercrime threats.

Why companies flock to Canada’s ‘Silicon Valley’

Access to venture capital, a large pool of talent, and lower cost of living make Ontario's Waterloo region a magnet for tech expansion. Since the early days of hand-held device pioneer BlackBerry (formerly Research in Motion, or RIM), Waterloo, Ontario has been known as Canada's 'Silicon Valley'. In fact, an Expert Market study from October … Continue reading Why companies flock to Canada’s ‘Silicon Valley’