Trade Shows – Grow Trade Consulting Inc.

Someone already wrote about the digitization of trade shows.

Posted by Grow Trade Consulting Inc.on June 11, 2020June 10, 2020in Information, Marketing, Technology & Security, Trade, Trade Shows

And it was done back in 2017 - before COVID-19 even existed. That year, Francis J. Friedman - a 25-year veteran of the trade show industry - wrote an e-book that chronicled the reasons why the traditional trade show model…

Trade shows go virtual.

Posted by Grow Trade Consulting Inc.on June 3, 2020June 2, 2020in Information, Trade, Trade Shows

We have always advocated trade shows as part of a solid market entry strategy. COVID-19 has put a rather sizable dent in those plans, with large gatherings cancelled in an effort to stop the virus's spread. But business must continue…