Tag: Spam
-
A deeper dive into anti-spam legislation.
Planning an email marketing campaign in Canada? You should know about CASL before you start. Canada’s anti-spam legislation (CASL) was created in 2014 to reinforce best practices in email marketing while fighting spam and spam-related issues, including identity theft, phishing, and the spread of malware such as viruses, worms, and trojans. CASL is designed to…
-
A little reminder about Canada’s anti-spam legislation.
Many businesses use email marketing campaigns to connect with customers or potential customers. But random emails and text messages can get you into trouble, if you don’t know the rules in various markets. On July 1, 2014, Canada enacted anti-spam legislation (CASL) designed to protect Canadians’ electronic transmissions while ensuring Canadian businesses could remain competitive…