Tag: Social Media
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Which platform gives your small business the most audience engagement?
Twitter has overtaken the news cycle (for reasons we don’t need to rehash here) but it did get us thinking: if that platform shut down, where would we go next? The answer is obviously ‘follow your audience’ but we’re curious about other small business operators’ experiences with other social sites (including LinkedIn). So this week…
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Digital tips for SMEs.
Six months after the start of the pandemic, we posted this blog entry to help small businesses navigate the online world and eCommerce – things many had never before even considered for their operations. More than a year later, we feel a lot of this information is still relevant. So we’ve made a few updates…
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Digital growth for SMEs.
COVID-19 has challenged the retail models we’ve known for so long. In Canada alone, eCommerce sales in May 2020 reached a record CAD $3.9 billion – a 2.3% increase over April, and almost double the eCommerce sales for February (CAD $2 billion). Although many retail specialists feel that brick-and-mortar will never completely go away, pandemic-induced…
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Good guidelines for social media marketing.
Platforms come, platforms go, but social media – in some form – will be with us for a long time. And while it’s good for businesses to capitalize on this ability to connect with their audience, it’s also good to start with a solid plan, and have a few guidelines in place when you begin.…