Millennials represent a large segment of the Canadian population with buying power in multiple sectors. Since Newsweek named the Boomer cohort, each subsequent generation has been labeled (Gen X, Millennial, Gen Z) as though age defines us. Generational experts are reshaping this way of thinking. Canada has approximately 9.5 million Millennials, born between 1981-1996. What are the … Continue reading Marketing to Millennials in Canada
Last year we took a look at market opportunities in the men's grooming sector. Recent information suggests that male grooming products will continue to grow in popularity. An article from Strategy Online cites predictions that the world's male grooming product market will grow from USD $57.7 billion in 2017 to $78.6 billion in 2023. That's … Continue reading Growth expected in men’s grooming sector
Canadian retailers and clothing brands are re-evaluating marketing and distribution strategies. Growing needs exist for the use of technology and other analytical services to understand consumer interests and provide innovative customized experiences. The Canadian retail clothing and accessories marketplace is highly competitive, with 2018 sales valued at more than $34.2 billion, an almost 5% increase … Continue reading Let’s examine the shift in Canada’s clothing retail market
Awareness of Canadian food and beverage trends and changing consumer preferences can help industry exporters better target their marketing and sales in Canada. According to Restaurants Canada, total food service sales in Canada are projected to reach $88.7 billion in 2018, with millennials as the key drivers of growth. The hottest trends that consumers are … Continue reading The hottest food & beverage trends in Canada.
Particularly with food products - where the market is staggeringly abundant with choices - private label with big brands provides a good opportunity for sales volume, ease of market entry, and building relationships with retailers. Canadian Grocer's July 2018 article "The Rising Power of Private Label" indicates that private label store brands are rising in popularity, … Continue reading Private label food opportunities in the Canadian market.