Tag: Sales
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Want to sell to Canadians online? Read this first.
We often work with US-based online retailers excited about entering the Canadian market. While there are plenty of opportunities for online sales in Canada, customizing your website for your target market is vitally important for success. Below are some things you’ll need to address when building your Canadian web presence. Country-Level Domain Code. Every country…
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It’s summer – and RVs, bikes, and boats are HOT.
Early in 2020 we did a blog post about growth in Canada’s RV market. Little did we know that COVID-19 would come along, disrupt lives – and boost some economic sectors in ways we could not have predicted. We pondered the matter this weekend, while driving through Southwestern Ontario behind trails of RVs. Recreational vehicle…
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What you need to know about third-party sales platforms in Canada.
There has been a recent surge in online shopping in Canada, with an increasing number of retailers investing in digital platforms to reach customers. As per Statista, Canadian eCommerce retail trade sales totalled almost CAD $1.85 billion by late 2019, thanks to the more than 28 million Canadians making purchases online. Canadian eCommerce revenue is…
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Things to consider when bringing your product to a new market.
Consumer packaged goods (CPG) manufacturers share the same goal: to successfully bring their products to new markets. Doing so requires a bit of planning and research. Nielsen recently published the essential steps to getting a product on new shelves, and they include: Understanding your product category (this includes knowing your competition, your product category, and…