Tag: Retail
-
Samples can benefit direct-to-consumer businesses
Brick-and-mortar shops are enjoying brisk business, and Forrester predicts that by 2024, 72% of retail sales in the U.S. will occur in physical stores (with similar trends in Canada). The reason? Customers want to test products before purchasing. A recent Marketing Brew article notes that while in-store shopping (and sampling) was unthinkable not too long…
-
What’s on in November.
There are plenty of trade events scheduled across Canada next month, for sectors ranging from aerospace, technology, and human resources. Links and information to these events are below. iTech Conference – “Canada’s leading IT conference & exhibition” covers infrastructure, cloud, security, data centre virtualization, AI, and machine learning. There are two shows this month –…
-
An update for payment service providers operating in Canada.
According to Payments Canada: Canadians engage in retail payment activities every day – ordering coffee, shopping online, and purchasing groceries. A retail payment activity is a payment function performed by a payment service provider that results in an electronic transfer of funds. There are more than 2,000 payment service providers in Canada, such as PayPal, Apple Pay,…
-
Heavy trade and consumer event schedule in April.
After two years of schedule and platform changes, April’s trade and consumer event schedule is back with a vengeance! Trade shows offer a great opportunity to connect directly with target market insiders; consumer shows are a chance to introduce a new product or service directly to an end user, and both can be effective ways…