What motivates Canadian shoppers?

Are you trying to reach Canadian shoppers? A little insight into their purchasing habits can really help retailers with their sales and marketing plans. Strategy Online recently posted insights into how Canadian consumers think. These include: Although 71 per cent of Canadians say they enjoy shopping, many (47 per cent) want it done quickly and … Continue reading What motivates Canadian shoppers?

An in-depth look at Canada’s shifting retail market.

Canadian retailers and clothing brands are re-evaluating marketing and distribution strategies. Growing needs exist for the use of technology and other analytical services to understand consumer interests and provide innovative customized experiences. The Canadian retail clothing and accessories marketplace is highly competitive, with  2018 sales valued at more than $34.2 billion, an almost 5% increase … Continue reading An in-depth look at Canada’s shifting retail market.

Growth expected in men’s grooming sector

Last year we took a look at market opportunities in the men's grooming sector. Recent information suggests that male grooming products will continue to grow in popularity. An article from Strategy Online cites predictions that the world's male grooming product market will grow from USD $57.7 billion in 2017 to $78.6 billion in 2023. That's … Continue reading Growth expected in men’s grooming sector

Let’s examine the shift in Canada’s clothing retail market

Canadian retailers and clothing brands are re-evaluating marketing and distribution strategies. Growing needs exist for the use of technology and other analytical services to understand consumer interests and provide innovative customized experiences. The Canadian retail clothing and accessories marketplace is highly competitive, with  2018 sales valued at more than $34.2 billion, an almost 5% increase … Continue reading Let’s examine the shift in Canada’s clothing retail market

The hottest food & beverage trends in Canada.

Awareness of Canadian food and beverage trends and changing consumer preferences can help industry exporters better target their marketing and sales in Canada. According to Restaurants Canada, total food service sales in Canada are projected to reach $88.7 billion in 2018, with millennials as the key drivers of growth. The hottest trends that consumers are … Continue reading The hottest food & beverage trends in Canada.