Consumer packaged goods (CPG) manufacturers share the same goal: to successfully bring their products to new markets. Doing so requires a bit of planning and research. Nielsen recently published the essential steps to getting a product on new shelves, and…
Are you trying to reach Canadian shoppers? A little insight into their purchasing habits can really help retailers with their sales and marketing plans. Strategy Online recently posted insights into how Canadian consumers think. These include: Although 71 per cent…
Canadian retailers and clothing brands are re-evaluating marketing and distribution strategies. Growing needs exist for the use of technology and other analytical services to understand consumer interests and provide innovative customized experiences. The Canadian retail clothing and accessories marketplace is…
Last year we took a look at market opportunities in the men's grooming sector. Recent information suggests that male grooming products will continue to grow in popularity. An article from Strategy Online cites predictions that the world's male grooming product…
Canadian retailers and clothing brands are re-evaluating marketing and distribution strategies. Growing needs exist for the use of technology and other analytical services to understand consumer interests and provide innovative customized experiences. The Canadian retail clothing and accessories marketplace is…
