Want to sell to Canadians online? Read this first.
We often work with US-based online retailers excited about entering the Canadian market. While there are plenty of opportunities for online sales in Canada, customizing your website for your target market is vitally important for success. Below are some things you’ll need to address when building your Canadian web presence. Country-Level Domain Code. Every country…
What’s on in March.
Trade shows and related industry events are a great way to meet key figures in – and learn more about – new market sectors. The COVID-19 pandemic-related gathering limits and travel restrictions have impacted the events sector; however, many intrepid planners have pivoted to an online experience, allowing business activities to continue, and new connections…
Someone already wrote about the digitization of trade shows.
And it was done back in 2017 – before COVID-19 even existed. That year, Francis J. Friedman – a 25-year veteran of the trade show industry – wrote an e-book that chronicled the reasons why the traditional trade show model was broken, and how it would have to change to keep pace with the digital…