Tag: Millennials
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Sweet trends in Canada.
In its 2022 report, the National Confectioners Association (NCA) said that non-chocolate candy (defined as gummies, chewy candy, hard candy, licorice, lollipops, and marshmallows ) was last year’s second largest-selling confectionary category, accounting for 32% of all confectionary sales. These sweet treats rang up USD $9.2 billion in sales last year. That growth is expected…
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Let’s look at Canada’s RV market.
The recreational vehicle (RV) lifestyle was on the rise pre-COVID thanks to an overall resurgence in camping. But it has ballooned since, with 16% of Canadian campers taking more trips since the onset of the pandemic (as per Kampgrounds of America’s 2022 Annual North American Camping Report). Recreational vehicles (RVs) are no longer just for…
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Marketing to Millennials in Canada
Millennials represent a large segment of the Canadian population with buying power in multiple sectors. Since Newsweek named the Boomer cohort, each subsequent generation has been labeled (Gen X, Millennial, Gen Z) as though age defines us. Generational experts are reshaping this way of thinking. Canada has approximately 9.5 million Millennials, born between 1981-1996. What are the…