Tag: Marketing
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What motivates Canadian shoppers?
Are you trying to reach Canadian shoppers? A little insight into their purchasing habits can really help retailers with their sales and marketing plans. Strategy Online recently posted insights into how Canadian consumers think. These include: Although 71 per cent of Canadians say they enjoy shopping, many (47 per cent) want it done quickly and…
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Exploring a new market sector? Add trade shows to your calendar.
If you follow us on Twitter, you’ll notice that we post a lot of information about trade shows happening in Canada. We do this to alert our clients who want make inroads into various Canadian markets. Trade shows are a big part of any market entry strategy. The Globe and Mail quoted our own Nancy…
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An in-depth look at Canada’s shifting retail market.
Canadian retailers and clothing brands are re-evaluating marketing and distribution strategies. Growing needs exist for the use of technology and other analytical services to understand consumer interests and provide innovative customized experiences. The Canadian retail clothing and accessories marketplace is highly competitive, with 2018 sales valued at more than $34.2 billion, an almost 5% increase…
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The growing market for customer experience analytics.
The Customer Experience (CX) field is gaining interest and predicted to grow 13.3% in the next five years. An increasing number of Canadian companies recognize the importance of using data analytics tools to provide personalized customer experiences. The overall business landscape in the global market is evolving and changing rapidly and the customer’s level of…
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Marketing to Millennials in Canada
Millennials represent a large segment of the Canadian population with buying power in multiple sectors. Since Newsweek named the Boomer cohort, each subsequent generation has been labeled (Gen X, Millennial, Gen Z) as though age defines us. Generational experts are reshaping this way of thinking. Canada has approximately 9.5 million Millennials, born between 1981-1996. What are the…