Tag: Marketing
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A deeper look into the secondhand market.
The secondhand market is growing fast. According to a 2019 report from ThredUp, the resale market has grown 21 times faster than the retail apparel market over the past three years, and the secondhand market is expected to reach $51 billion by 2023. It’s become so popular that it now has its own modern name:…
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E-commerce is driving business in Canada.
Canadian consumers are among the world’s heaviest Internet users, and embrace E-commerce. Canada has a population of close to 38 million people, and a gross domestic product (GDP) of just over CAD $55,000 per capita. Approximately 82% of the population have access to the Internet, leaving a consumer market opportunity of over 30 million people.…
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A good week to look at retail.
Leger held its 2019 WOW Customer Experience Retail Monitor awards here in Toronto last Thursday morning, and we were there to learn the winners’ names – and more about the ever-evolving Canadian retail landscape. Retailers from many categories (such as grocery, pharmacy, convenience and dollar) were rated on markers including service, selection, price, store, and customization…
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Scenes from the Canadian Restaurant & Bar Show.
Were you at last week’s Canadian Restaurant & Bar Show? We were. We’ve mentioned before how trade shows are an important part of any market entry strategy – they offer participants a chance to network and trade knowledge with others in the sector, and discover new products and services that can help their businesses grow.…
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Are millennials your market? Here’s how to reach them.
Millennials represent a large segment of the Canadian population with buying power in multiple sectors. Since Newsweek named the Boomer cohort, each subsequent generation has been labeled (Gen X, Millennial, Gen Z) as though age defines us. Generational experts are reshaping this way of thinking. Canada has approximately 9.5 million Millennials, born between 1981-1996. What are the…