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How to communicate B2B.
Read more: How to communicate B2B.The modern world demands online communication – and the Internet is a crowded, busy place. It can be hard to know precisely what to say, and how to say it. This article from the sharp minds at Thomas have brilliantly outlined the process for creating engaging B2B content that can drive SEO. The steps include:…
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A little reminder about Canada’s anti-spam legislation.
Read more: A little reminder about Canada’s anti-spam legislation.Many businesses use email marketing campaigns to connect with customers or potential customers. But random emails and text messages can get you into trouble, if you don’t know the rules in various markets. On July 1, 2014, Canada enacted anti-spam legislation (CASL) designed to protect Canadians’ electronic transmissions while ensuring Canadian businesses could remain competitive…
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Digital growth for SMEs.
Read more: Digital growth for SMEs.COVID-19 has challenged the retail models we’ve known for so long. In Canada alone, eCommerce sales in May 2020 reached a record CAD $3.9 billion – a 2.3% increase over April, and almost double the eCommerce sales for February (CAD $2 billion). Although many retail specialists feel that brick-and-mortar will never completely go away, pandemic-induced…
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Things to consider when bringing your product to a new market.
Read more: Things to consider when bringing your product to a new market.Consumer packaged goods (CPG) manufacturers share the same goal: to successfully bring their products to new markets. Doing so requires a bit of planning and research. Nielsen recently published the essential steps to getting a product on new shelves, and they include: Understanding your product category (this includes knowing your competition, your product category, and…
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Don’t be afraid to host a webinar.
Read more: Don’t be afraid to host a webinar.Because Thomas Insights has you covered. The business world already had its toes in the online water but thanks to COVID-19, we’ve all been forced to plunge right into the deep end. There’s really no need to worry about failing (or flailing), however – the Internet has so many resources available, your webinars are sure…
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A deeper look into the secondhand market.
Read more: A deeper look into the secondhand market.The secondhand market is growing fast. According to a 2019 report from ThredUp, the resale market has grown 21 times faster than the retail apparel market over the past three years, and the secondhand market is expected to reach $51 billion by 2023. It’s become so popular that it now has its own modern name:…
