Planning an email marketing campaign in Canada? You should know about CASL before you start. Canada's anti-spam legislation (CASL) was created in 2014 to reinforce best practices in email marketing while fighting spam and spam-related issues, including identity theft, phishing,…
Tag: Marketing
Digital tips for SMEs.
Six months after the start of the pandemic, we posted this blog entry to help small businesses navigate the online world and eCommerce - things many had never before even considered for their operations. More than a year later, we…
How to communicate B2B.
The modern world demands online communication - and the Internet is a crowded, busy place. It can be hard to know precisely what to say, and how to say it. This article from the sharp minds at Thomas have brilliantly…
A little reminder about Canada’s anti-spam legislation.
Many businesses use email marketing campaigns to connect with customers or potential customers. But random emails and text messages can get you into trouble, if you don't know the rules in various markets. On July 1, 2014, Canada enacted anti-spam…
Read More A little reminder about Canada’s anti-spam legislation.
Digital growth for SMEs.
COVID-19 has challenged the retail models we've known for so long. In Canada alone, eCommerce sales in May 2020 reached a record CAD $3.9 billion - a 2.3% increase over April, and almost double the eCommerce sales for February (CAD…
Grow Trade Consulting Inc. 