The modern world demands online communication - and the Internet is a crowded, busy place. It can be hard to know precisely what to say, and how to say it. This article from the sharp minds at Thomas have brilliantly…
Tag: Marketing
A little reminder about Canada’s anti-spam legislation.
Many businesses use email marketing campaigns to connect with customers or potential customers. But random emails and text messages can get you into trouble, if you don't know the rules in various markets. On July 1, 2014, Canada enacted anti-spam…
Read More A little reminder about Canada’s anti-spam legislation.
Digital growth for SMEs.
COVID-19 has challenged the retail models we've known for so long. In Canada alone, eCommerce sales in May 2020 reached a record CAD $3.9 billion - a 2.3% increase over April, and almost double the eCommerce sales for February (CAD…
Things to consider when bringing your product to a new market.
Consumer packaged goods (CPG) manufacturers share the same goal: to successfully bring their products to new markets. Doing so requires a bit of planning and research. Nielsen recently published the essential steps to getting a product on new shelves, and…
Read More Things to consider when bringing your product to a new market.
Don’t be afraid to host a webinar.
Because Thomas Insights has you covered. The business world already had its toes in the online water but thanks to COVID-19, we've all been forced to plunge right into the deep end. There's really no need to worry about failing…
