Tag: Marketing

  • What’s on September ’23.

    What’s on September ’23.

    Every month we present a list of trade (and consumer) events happening across Canada. We do this because they’re an excellent entry point into a new market; they allow visitors and exhibitors a chance to make connections, find new products/services, and learn about trends in an industry. Below is a list of cross-Canada events scheduled…

    Read more: What’s on September ’23.
  • Your trade event schedule for May 2023.

    Your trade event schedule for May 2023.

    May is turning into another busy month in the Canadian trade event schedule. As we tell our clients, trade shows (and similar events) are a great way to make connections in – and learn more about – a new market. Listed here are events happening across Canada, in sectors including manufacturing, health, technology, and many…

    Read more: Your trade event schedule for May 2023.
  • a note about email marketing in canada.

    a note about email marketing in canada.

    Planning an email marketing campaign in Canada? You should know about CASL before you start. Canada’s anti-spam legislation (CASL) was created in 2014 to reinforce best practices in email marketing while fighting spam and spam-related issues, including identity theft, phishing, and the spread of malware such as viruses, worms, and trojans. CASL is designed to…

    Read more: a note about email marketing in canada.
  • Samples can benefit direct-to-consumer businesses

    Samples can benefit direct-to-consumer businesses

    Brick-and-mortar shops are enjoying brisk business, and Forrester predicts that by 2024, 72% of retail sales in the U.S. will occur in physical stores (with similar trends in Canada). The reason? Customers want to test products before purchasing. A recent Marketing Brew article notes that while in-store shopping (and sampling) was unthinkable not too long…

    Read more: Samples can benefit direct-to-consumer businesses
  • A deeper dive into anti-spam legislation.

    A deeper dive into anti-spam legislation.

    Planning an email marketing campaign in Canada? You should know about CASL before you start. Canada’s anti-spam legislation (CASL) was created in 2014 to reinforce best practices in email marketing while fighting spam and spam-related issues, including identity theft, phishing, and the spread of malware such as viruses, worms, and trojans. CASL is designed to…

    Read more: A deeper dive into anti-spam legislation.
  • Digital tips for SMEs.

    Digital tips for SMEs.

    Six months after the start of the pandemic, we posted this blog entry to help small businesses navigate the online world and eCommerce – things many had never before even considered for their operations. More than a year later, we feel a lot of this information is still relevant. So we’ve made a few updates…

    Read more: Digital tips for SMEs.