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What’s on September ’23.
Read more: What’s on September ’23.Every month we present a list of trade (and consumer) events happening across Canada. We do this because they’re an excellent entry point into a new market; they allow visitors and exhibitors a chance to make connections, find new products/services, and learn about trends in an industry. Below is a list of cross-Canada events scheduled…
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Your trade event schedule for May 2023.
Read more: Your trade event schedule for May 2023.May is turning into another busy month in the Canadian trade event schedule. As we tell our clients, trade shows (and similar events) are a great way to make connections in – and learn more about – a new market. Listed here are events happening across Canada, in sectors including manufacturing, health, technology, and many…
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a note about email marketing in canada.
Read more: a note about email marketing in canada.Planning an email marketing campaign in Canada? You should know about CASL before you start. Canada’s anti-spam legislation (CASL) was created in 2014 to reinforce best practices in email marketing while fighting spam and spam-related issues, including identity theft, phishing, and the spread of malware such as viruses, worms, and trojans. CASL is designed to…
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Samples can benefit direct-to-consumer businesses
Read more: Samples can benefit direct-to-consumer businessesBrick-and-mortar shops are enjoying brisk business, and Forrester predicts that by 2024, 72% of retail sales in the U.S. will occur in physical stores (with similar trends in Canada). The reason? Customers want to test products before purchasing. A recent Marketing Brew article notes that while in-store shopping (and sampling) was unthinkable not too long…
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A deeper dive into anti-spam legislation.
Read more: A deeper dive into anti-spam legislation.Planning an email marketing campaign in Canada? You should know about CASL before you start. Canada’s anti-spam legislation (CASL) was created in 2014 to reinforce best practices in email marketing while fighting spam and spam-related issues, including identity theft, phishing, and the spread of malware such as viruses, worms, and trojans. CASL is designed to…
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Digital tips for SMEs.
Read more: Digital tips for SMEs.Six months after the start of the pandemic, we posted this blog entry to help small businesses navigate the online world and eCommerce – things many had never before even considered for their operations. More than a year later, we feel a lot of this information is still relevant. So we’ve made a few updates…
