Tag: Consumer
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Building customer loyalty in Canada
Canadians love their loyalty programs. It’s a relationship that started in 1958 with the introduction of Canadian Tire money and has grown into a country of almost 130 million rewards memberships – and average of four per person, or eight per household. KPMG’s The truth about customer loyalty report (2019) ranks Canadians as the world’s…
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What’s happening in October.
We always recommend trade (and sometimes consumer) shows as a great way to enter a new market. Shows give businesses the chance to introduce their products and/or services directly to their chosen audience, and network with industry insiders. There are numerous shows scheduled for October, 2021; some are in-person, and others are online. Although travel…