Specializing in marketing communications and international trade, Bay Communications & Marketing Inc. began partnering with Grow Trade Consulting Inc. in 2016 to provide market research, market entry strategy, and distributor search support. Bay has worked with clients in Canadian, U.S., and international markets. This has included writing trade reports, case studies of successful exporters and communications materials, as well as spearheading trade missions and organizing trade-related events and business matching. Clients include trade departments and agencies, financial institutions, corporations, and organizations.
A subject matter expert in global trade, owner Susan Baka has a deep network of trade contacts in business, industry, and government. She is a prolific writer and frequent speaker on the benefits of going global, and served on the Canadian Minister of International Trade’s SME Advisory Board (2008-2011). Ms. Baka currently represents women exporters as part of the Canadian chapter of the Organization of Women in International Trade in Toronto (OWIT) and part of its International Board since 2000. Ms. Baka has spearheaded countless communication initiatives as well as trade missions, and has mentored the start-up of international chapters. She has been honoured with two international awards as a woman entrepreneur. Ms. Baka has a journalism degree.
A marketing writer, content developer and researcher, associate Allyson Warden’s experience has encompassed trade assignments for a variety of corporate, association, and government clients. Her background includes 14 years with a public relations and communications consultancy, marketing for a national software consulting firm, and product coordination for a major mutual funds company – a wide-ranging experience base that provides her with an agility to learn quickly and manage numerous projects simultaneously. Ms. Warden has completed projects for the Japan External Trade Association (JETRO), the Japan Automobile Manufacturers Association (JAMA), the Organization of Women in International Trade (OWIT), and numerous government trade departments.