Susan Baka

Bay Communications & Marketing Inc.

Specializing in marketing communications and international trade, Susan Baka (of Bay Communications & Marketing Inc.) began partnering with Grow Trade Consulting Inc. in 2016 to provide trade facilitation services such as market research, market entry strategy, and distributor search support.

Bay has worked with clients in Canadian, U.S., and international markets to help them expand beyond their borders. This has included writing trade reports, case studies of successful exporters and communications materials, as well as spearheading trade missions and organizing trade-related events and business matching. Clients include trade departments and agencies, financial institutions, corporations, and organizations.

A subject matter expert in global trade, owner Susan Baka has a deep network of trade contacts in business, industry, and government. She is a prolific writer and frequent speaker on the benefits of going global and on free trade agreements and served on the Canadian Minister of International Trade’s SME Advisory Board (2008-2011).

Susan is one of the founders and VP International of the Canadian chapter of the Organization of Women in International Trade in Toronto (OWIT ) and has sat on its International Board since 2000. She has spearheaded countless communication initiatives as well as trade missions and has mentored the start-up of international OWIT chapters. Susan is also active in government stakeholder consultations on free trade agreements, representing the interests of small and medium enterprises.

She has been honoured with four international awards as a woman entrepreneur. Susan has a journalism degree.