Category: Information
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Taking a look at some of our client companies.
We regularly work with a lot of U.S. and overseas companies from a broad swath of industries, helping with everything from market research to finding partners and distributors in Canada. Today, we’re going to introduce a few companies – one from each of our five U.S. client states – and look at their product offering…
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Someone already wrote about the digitization of trade shows.
And it was done back in 2017 – before COVID-19 even existed. That year, Francis J. Friedman – a 25-year veteran of the trade show industry – wrote an e-book that chronicled the reasons why the traditional trade show model was broken, and how it would have to change to keep pace with the digital…
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Trade shows go virtual.
We have always advocated trade shows as part of a solid market entry strategy. COVID-19 has put a rather sizable dent in those plans, with large gatherings cancelled in an effort to stop the virus’s spread. But business must continue (for as many that can), and event planners and organizers are now adapting by using…
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Surviving social distancing.
We’re almost finished two months of lock-down, and let’s face it – it’s been tough. We’re stressed, confused, and we miss our routines and our socializing. But although some places are now relaxing restrictions, it will be quite some time before we can move around like we did early this year. As part of Mental…
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Don’t be afraid to host a webinar.
Because Thomas Insights has you covered. The business world already had its toes in the online water but thanks to COVID-19, we’ve all been forced to plunge right into the deep end. There’s really no need to worry about failing (or flailing), however – the Internet has so many resources available, your webinars are sure…