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What you need to know about third-party sales platforms in Canada.
Read more: What you need to know about third-party sales platforms in Canada.There has been a recent surge in online shopping in Canada, with an increasing number of retailers investing in digital platforms to reach customers. As per Statista, Canadian eCommerce retail trade sales totalled almost CAD $1.85 billion by late 2019, thanks to the more than 28 million Canadians making purchases online. Canadian eCommerce revenue is…
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Things to consider when bringing your product to a new market.
Read more: Things to consider when bringing your product to a new market.Consumer packaged goods (CPG) manufacturers share the same goal: to successfully bring their products to new markets. Doing so requires a bit of planning and research. Nielsen recently published the essential steps to getting a product on new shelves, and they include: Understanding your product category (this includes knowing your competition, your product category, and…
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Taking a look at some of our client companies.
Read more: Taking a look at some of our client companies.We regularly work with a lot of U.S. and overseas companies from a broad swath of industries, helping with everything from market research to finding partners and distributors in Canada. Today, we’re going to introduce a few companies – one from each of our five U.S. client states – and look at their product offering…
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Someone already wrote about the digitization of trade shows.
Read more: Someone already wrote about the digitization of trade shows.And it was done back in 2017 – before COVID-19 even existed. That year, Francis J. Friedman – a 25-year veteran of the trade show industry – wrote an e-book that chronicled the reasons why the traditional trade show model was broken, and how it would have to change to keep pace with the digital…
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Trade shows go virtual.
Read more: Trade shows go virtual.We have always advocated trade shows as part of a solid market entry strategy. COVID-19 has put a rather sizable dent in those plans, with large gatherings cancelled in an effort to stop the virus’s spread. But business must continue (for as many that can), and event planners and organizers are now adapting by using…
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Surviving social distancing.
Read more: Surviving social distancing.We’re almost finished two months of lock-down, and let’s face it – it’s been tough. We’re stressed, confused, and we miss our routines and our socializing. But although some places are now relaxing restrictions, it will be quite some time before we can move around like we did early this year. As part of Mental…
