Marketing to Millennials in Canada

Millennials represent a large segment of the Canadian population with buying power in multiple sectors. Since Newsweek named the Boomer cohort, each subsequent generation has been labeled (Gen X, Millennial, Gen Z) as though age defines us. Generational experts are reshaping this way of thinking. Canada has approximately 9.5 million Millennials, born between 1981-1996. What are the … Continue reading Marketing to Millennials in Canada

Canada’s Anti-Spam Legislation (CASL): are you compliant?

On July 1, 2014, Canada enacted anti-spam legislation (CASL) designed to protect Canadians’ electronic transmissions while ensuring Canadian businesses could remain competitive in the global marketplace. In short, CASL prohibits the: Sending of commercial electronic messages without the recipient’s consent (permission), including messages to email addresses, social networking accounts, and text messages to cellular phones, … Continue reading Canada’s Anti-Spam Legislation (CASL): are you compliant?

New cannabis edible regulations are coming.

They've been a year in the making, and they're almost here. Cannabis was legalized in Canada in October of 2018; regulations for edibles and related products were scheduled to be implemented no later than October 17, 2019 (one year after legalization). Health Canada's 60-day public consultation on its draft regulations earlier this year and although … Continue reading New cannabis edible regulations are coming.

A look at Canada’s AI sector.

Some have called it the ‘new-age gold rush’ – the growth of Canada as an artificial intelligence (AI) hub. The 2018 Canadian AI Ecosystem Profile (by Green Technology Asia Pte Ltd) notes that Canada is poised to emerge as an international leader in AI, thanks to the rise of Toronto and Montreal among the top … Continue reading A look at Canada’s AI sector.

Climate change adaptation: mitigating floods and other weather disasters.

As governments at a national, provincial and municipal level recognize the growing need for adapting infrastructure to combat the effects of climate change, monies will be spent on both basic infrastructure projects and adopting new green technologies. Climate change and extreme weather events threaten existing infrastructure across the country, impacting its effectiveness, lifespan, cost, maintenance, … Continue reading Climate change adaptation: mitigating floods and other weather disasters.